3 Easy Ways for New Writers to Build an Audience

 

A Faceless Man Wearing a Wristwatch in One Hand and Making Notes in a Planner with the Other

Building an audience as a new writer can be quite difficult, even more so if you're self-publishing. While traditional publishing houses invest in book marketing endeavors in the days leading up to and after the book release, both endorsed and self-endorsed new writers must also pitch in.

 

With that in mind, here's how you can attract readers as a debut writer à la urban novelist Charlie Mon.

1. Set Up an Author Website

Most authors set up their website before their book goes up for sale because:

·They want to give readers something to look forward to via teasers, previews, and trailers.

·They want to connect with the readers through the 'About the Book,' blog, and bio sections.

·They want to link the book to the online stores selling them.

 

An author's website might be the first impression readers have of you, or at the very least, your upcoming book. It might motivate them to request ARCs, otherwise known as Advance Review Copies, of your upcoming book. Their reviews would then help generate buzz for your book, and the rest is history.

A List Titled 'Publish Blog Post' Attached to a Clipboard Beside a Fountain Pen and Laptop

2. Set Up Social Media Profiles

Social media marketing is a bit tricky. Since it's 'social,' you can't be too promotional, especially when you're just starting as a writer. Your first order of business is to attract followers, and starting with promotions right away might do the opposite.

 

Start by posting great content or linking to your blogs. Engage with the audience by answering their needs, focusing on their interests, and asking them questions. That's the only way to attract readers who'll stick around after you start promoting your book.

3. Invest in Email Marketing

You can ask readers to subscribe to your newsletter now that you have a website. This is where email marketing comes in. Electronic newsletters are the best way to build a dedicated audience. It's a way to see what works and doesn't work with the readers and adopt that in your upcoming work.  

 

Be that as it may, email marketing relies on great and valuable content. You can't do a half-hearted job and optimize a newsletter with keywords because it will not be on a search engine. You could add a link to your website to encourage preorders or offer them free downloads, such as a first chapter or a prologue.

 

Learn how Charlie Mon did it by reaching out to him via his website. Through the above tactics, the urban fiction writer built an audience for his debut novel, Never Imagined. However, he might've tried some unconventional routes to spread the word about his suspense thriller.

 

Reach out to Mon for any queries or concerns about the above book marketing methods.

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